Project Amazon Life™
Life in the Amazon is built upon a natural cycle of always replenishing – what is taken is always given back. This very organic principal is what Fountain of Life™, is built upon – it is ingrained in every action we take as a company and as individuals.
"Project Amazon Life™" is Fountain of Life’s link to continually giving back to the Amazon ecosystem. This ecosystem includes the indigenous people of the region, who have built their lives there. The focus of “Project Amazon Life™” is to work closely with these people to provide clothing, education, aid and other necessary assistance to improve and enrich their lives.
Few people are aware that the açai palm tree is one of the few palm trees in existence that are cut down and destroyed at a rate of between 7,000 to 10,000 trees on a weekly basis. This is done for the purpose of acquiring a 12-inch section of the tree for the Heart of Palm, the same Heart of Palm eaten in salads around the world. By creating a demand for the awesome açai berry, FoL has created an economic incentive to allow the trees to remain unharmed for the indigenous people to reap the rewards of harvesting berries twice annually. We also encourage and aid in the process of planting additional trees in the Amazon Rainforest. This, along with our "Project Amazon Life™,” is one of many ways that FoL gives back to the Amazon Rainforest.
Because Fountain of Life is a community, you are a key component to “Project Amazon Life™.” Your suggestions create the necessary foundation from which the biggest impact can be made. Gratitude is one of the most powerful emotions you can feel. The Amazon and all its inhabitants truly appreciate your gifts.